|Of course, if you’ve got them there, you’ve compelled them with what you do and who you do it for and why you’re worth following, well then obviously you’re gonna wanna follow this up with an effective call to action leading them somewhere to get them off the site and to basically try to Network and location
some other way.
A perfect example here is offering some kind of freebie or guide or lead magnet and making sure to link that up using the link in your bio.
A really important note is to obviously make sure that whatever place you’re sending them off Instagram, is mobile optimized because almost all of Instagram takes place on a mobile device. So the last thing you wanna do is send them to some ugly website that doesn’t work when they get there.
Also, bonus points if you’re using a link tracker like Bit.ly which is going to enable you to see just how many people are clicking the link and ending up where you want them to go.
Have a Brand Plan
Alright, tip number two is to make sure to have a brand plan.
The three words that can help you build an effective brand plan are consistency, clarity and congruence.
Consistency means that you’re applying a regular schedule, meaning you’re posting regularly, you’re checking in regularly, responding to comments and responding to DMs on a regular and consistent schedule.
All of which help prove that you’re a reliable and trustworthy brand.