Dietary cholesterol is found in foods of animal orgin. Although saturated fat has been found to have more of a blood cholesterol raising effect, moderation of dietary choesterol is advised. Dietary cholesterol is shown on the Nutrition Label. Blood cholesterol occurs naturally in the body. It is a waxy substance that our bodies need to function properly. Problems can arise when the level of choelsterol on the blood is too high and begins to build up on the artery walls.